Articles in the Site Usability Category

February 18 2016

Utilizing ‘Visitors Flow’ to Improve User Experience and Conversions

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Google Analytics is excellent at collecting a vast wealth of information out of the box, much of this information is presented in rollups like device categories, channel groupings, or landing pages.

What is much harder to visualize is the user flow. In order to present how a user will “flow” from page to page.

If Google presented a list of all of the flows in a simple table it would look ridiculous; the flow names would get too long to read, and many of the long tail pages would be underrepresented.

So what is the solution? Google Analytics Behavioral Flow Reports.Read More

November 25 2015

5 Mobile Website Tips for Better Conversion Rates

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As more and more users leverage mobile devices, companies struggle to create a great user experience. Here are some helpful tips to keep in mind when trying to create a favorable mobile experience:Read More

Posted in: Site Usability

April 22 2015

How Important Is Mobile to Your Business? Check Your Mobile Usage Analytics

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There’s no denying that mobile-friendliness is an important aspect of usability, and now rankability. But, for a variety of reasons, many businesses remain on the fence when it comes to investing in mobile. This could be because they don’t know how to go mobile, or they don’t have the budget to invest in creating a user-friendly mobile experience.

Whatever the reason, if you’re going to abstain from mobile, it’s a good idea to know exactly what you’re leaving on the table. Luckily, there’s an easy way to see whether mobile is important to your business right in Google Analytics.Read More

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