Want to learn advanced tactics for Google AdWords and Analytics? Get an insider’s perspective and learn straight from the experts with our intensive Google workshop “Advanced Tactics for AdWords, Analytics & SEO” on Tuesday, Sept. 23 in Fort Lauderdale, Fla.
Search Engine Marketing Blog
Cutting edge interactive advertising.
Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
In August, Google announced that AdWords advertisers can no longer disable “close variant matching” to all phrases and exact match keywords. Simply said, “true,” exact or phrase match is no longer going to be possible. Advertisers should take action in order to optimize their campaigns with this new reality in mind.
Danielle Leitch’s article in the MoreVisibility July Newsletter described marketers of today as having to juggle various efforts … and she couldn’t be more right! As a marketing manager just arriving onto the digital advertising scene, I’ve come to realize that what you learn in this position can become quite powerful and even overwhelming at times. When this happens, you’re unsure of where to look for the right answers. I call this the “little brother” syndrome, a feeling of being in way over your head when it comes to all of the platforms and options available to you. Lucky for me, I’m surrounded by many “big brothers” – digital marketing experts with vast experience in this space – who I can always rely on for a quick consult.
For those marketers who don’t have experts to consult with and are interested in implementing specific digital marketing strategies, I encourage you to do the following: First, understand your company’s marketing history. Next, test, test and re-test. And, of course, evaluate all of your successes and attempts.
Let’s take a more in-depth look at how you can gain some clarity around what you can do to enhance your future marketing efforts. Read More »