Search Engine Marketing Blog

Cutting edge interactive advertising.

Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.

How to Write Engaging Ad Copy That Stands Out

June
2
2016

by

Good marketing is about standing out, and standing out is about doing things differently than everyone else. In the world of search engine marketing, one of the biggest opportunities to stand out is by writing engaging ad copy. Let’s take a look at one strategy for writing ad copy that stands out when you’re faced with competitors all using the same messaging.

Read More »

MoreVisibility Hosts 2016 Client Summit at Google’s Office in New York

May
26
2016

by

In continuing with their mission of educating online marketers, MoreVisibility will be returning to Google’s office in New York for their 2016 Client Summit in June. The exclusive, invitation-only event, Reach. Engage. Convert. Driving the Customer Journey With Google, will feature MoreVisibility and Google product experts, and will provide insight into customer acquisition, retention and conversion leveraging Google’s advertising platforms to maximize ROI in mobile, video, display and beyond. Highlights will include:

Read More »

Malleable Strategy Execution Towards A Defined Goal

May
5
2016

by

Strategy is a plan of action designed to achieve a major goal. Strategies are necessary tools to help pinpoint a path towards the achievement of a goal. There may be times that the initial path selected may not be the only one. Issues could be discovered that changes course and new ideas may arise that would improve the outcome. It is important to remain open to changing strategy to produce the best results. Always keep in mind – the goal is fixed, the way to get there is not. So, how do you achieve the desired end result when strategy flexibility is required?

Read More »