Search Engine Marketing Blog
Cutting edge interactive advertising.
Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
As with any ad platform, marketers fail and succeed in AdWords based on the strength of their strategies. Bid strategies in AdWords should begin with your specific needs, goals, and budget. Depending on what your needs are, there are two main bid strategies in AdWords – one that optimizes for ROI and one that optimizes for branding.
In this post, we’ll look at both strategies and some specific bidding tactics that can be deployed with each strategy. Read More »
The Google AdWords auction environment is extremely competitive and constantly changing for every business that chooses to compete for the coveted “click.” Knowing where you rank amongst your competition is important to anyone responsible for tracking the effectiveness of your ad spend within Google AdWords. While some large companies choose to invest in competitive data tools, for many that’s simply not an option. If you are wondering how to strategically plan for and execute your paid search initiatives with an eye on the competition, this tool may be just what you are looking for. Read More »
In October 2014, Bing announced their latest and greatest advancement – Universal Event Tracking (UET) – a simple, one-pixel solution for tracking events and measuring campaign performance and conversions. UET is now available and ready for implementation with advertisers. The beauty of the UET is that it allows you to track multiple interactions and can be easily associated with your Bing ads by defining goals in Bing’s Campaign Analytics. While site analytics and conversion tracking are available now, remarketing will be added in the coming months. Read More »