Search Engine Marketing Blog

Cutting edge interactive advertising.

Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.

July 15 2016

The Power of Local Search Ads on Google Maps

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There is an increasing demand to reach local customers for businesses who are advertising with Google. Many business owners and marketing professionals know that their target audience is likely right in their backyard, thus creating high demand for hyper-local ad campaigns. One tool that customers use to find local businesses is Google Maps. Google Maps has proven to be an easy-to-use, user-friendly platform by matching up local businesses with a user’s search query – and now you can add another dimension to targeting by enabling Local Search Ads within Google Maps.

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July 11 2016

Google Tests Changing Rating Stars to Percentages in Text Ads

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For quite some time Google has featured yellow rating stars in their results pages, and in some Organic results as well. These rating stars tend to stand out in a monochromatic SERP.

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June 28 2016

MoreVisibility Named a Premier Google Partner

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MoreVisibility is very excited to be named a Premier Google Partner. This is Google’s brand-new distinction for Agency partners, at the highest and most respected level for their paid advertising products.

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