In a recent post, we discussed affiliate marketing basics, including who should use affiliate marketing and why. But the key to affiliate marketing success isn’t participation, it’s optimization. In this post, we’ll look at the best practices for launching and running a successful affiliate marketing program.
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Internet marketers “in the know” have a secret weapon. Rather, they have many secret weapons – the affiliate marketers who advertise on their behalf in exchange for commissions.
Many big, well-known brands have been using affiliate marketing for years to supplement and complement their other digital initiatives, such as display advertising, social advertising, and content marketing.
If you’re unfamiliar with affiliate marketing, or want to know how it can play in the sandbox with your other digital marketing initiatives, read on; if you want to learn how to optimize your affiliate marketing program, check back soon for a follow-up post on that very subject.
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It’s digital marketing 101. When you want to reach customers who have already purchased from you, you send an email. When you want to reach new customers, you advertise.
But, what if you could enhance the power of your email marketing campaigns by using your email database to target your customers in social media?
Thanks to custom audience targeting (available in both Facebook and Twitter), you can.