Search Engine Marketing Blog

Cutting edge interactive advertising.

Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.

Bing Ads Announces Callout Extensions & Review Extensions

April
27
2016

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Ad extensions provide a wonderful way to gain valuable real estate on the SERP’s. In addition, they can help improve click through rates (CTR) (by 10% on average), which has a direct impact on your quality scores, which can therefore help lower cost per click (CPC).

This week, Bing Ads announced two new call extensions to boost CTR and help gain trust among your potential customers. Callout Extensions and Review Extensions.

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Creating a Successful Mobile SEM Strategy

April
24
2016

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With mobile traffic growing exponentially year over year, businesses are needing to create more mobile-specific strategies and take user experience into consideration. In SEM, mobile experience can play a significant role as users want to convert from these smaller devices. So how do you optimize your SEM experience to have the best conversion rate?

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The Importance of Impression Share

April
13
2016

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When creating a Paid Search Strategy, it’s important to understand several features within an advertising platform to feel confident your campaigns can be successful. One report that is often overlooked is the Impression Share report. This is one of the most valuable reports within the platforms and can help you understand and define, not just your Paid Search Strategy, but your overall SEM Strategy also.

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