Search Engine Marketing Blog

Cutting edge interactive advertising.

Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.

Coming in May: An Opportunity to Learn Advanced Tactics for AdWords & Analytics with Google and MoreVisibility

April
15
2014

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Want to learn the latest advanced tactics for Google AdWords and Analytics? Get an insider’s perspective, and learn straight from the experts, with our intensive Google workshop, Advanced Tactics for AdWords & Analytics, Thursday, May 1 in Fort Lauderdale, FL.

During this workshop, key members of our own SEM and Analytics teams will be working alongside representatives from Google to teach advanced tactics to help you gain an edge in Google AdWords and Analytics.

Topics include:

  • Advanced tactics for Enhanced Campaigns
  • Tracking improvements through Google Analytics
  • Strategies to effectively leverage the Google Display Network
  • Advanced targeting features to better define audiences

As a Google AdWords Partner and a Google Analytics Certified Partner, we have long worked alongside Google in order to provide in-depth training for our team. With this workshop, we are taking that expertise on the road to provide the South Florida community with invaluable information they can use to improve their Google AdWords campaigns and Analytics tracking.

Don’t miss this opportunity to learn from the best digital marketers in the business today. Space at the workshop is limited. To register, click here.

Desktop Search Spend Continues to Plummet – Time to Kick Your Mobile Strategy into Full Gear

March
21
2014

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Last week, eMarketer reported that desktop search spend will drop by 83% this year, as mobile continues to take over. If you’re running paid search ads, this means that it’s time to review your mobile strategy. Are your website, landing pages and shopping cart functionalities mobile friendly? Are your ads optimized for mobile? And, where else should you be – besides search – to take full advantage of the mobile user? Read More »

Goodbye Google Product Listing Ads, Hello Google Shopping Campaigns

March
7
2014

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If you are an e-commerce retailer and promote your store via Google AdWords, then you know that Product Listing Ad campaigns are a must-do. Product Listing Ads appear in their own box on Google Search, separate from text ads, and they have been proven to be a very effective way to increase targeted traffic and sales.

Google, always working on improving its products and services, recently launched a new campaign type for Product Listing Ads (PLA) called Shopping Campaigns, which give users access to inventory and product feed information directly in AdWords, making it easier for marketers to monitor and optimize their efforts. Read More »