Search Engine Marketing Blog
Cutting edge interactive advertising.
Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
If you are an e-commerce retailer and promote your store via Google AdWords, then you know that Product Listing Ad campaigns are a must-do. Product Listing Ads appear in their own box on Google Search, separate from text ads, and they have been proven to be a very effective way to increase targeted traffic and sales.
Google, always working on improving its products and services, recently launched a new campaign type for Product Listing Ads (PLA) called Shopping Campaigns, which give users access to inventory and product feed information directly in AdWords, making it easier for marketers to monitor and optimize their efforts. Read More »
Ad Rank, a value that Google AdWords uses to determine an ad’s position in the Search Engine Result Pages (SERPs) officially changed a few months ago. As a result, Google appears to be placing more importance on ad extensions.
As Google puts it, “if two competing ads have the same bid and quality, then the ad with the more positive expected impact from extensions will generally appear in a higher position than the other.” In other words, ad extensions have gone from just another AdWords feature to a “must-do” for anyone running paid search campaigns – especially when the competition is fierce.
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With over 128 million daily active users in the U.S. alone, who spend an average of eight hours per month on it, Facebook represents a huge opportunity for businesses with the challenge of finding and reaching their audience online.
Until recently, marketers were only able to target Facebook users by demographics, interests, or categories. These options, still available to advertisers, offer relatively accurate targeting. But what if you wanted to reach your current customers (whether they have “liked” your page or not), or a specific segment of them, on Facebook?
Thanks to Facebook Custom Audiences, you can now do just that.
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