Search Engine Marketing Blog
Cutting edge interactive advertising.
Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
A new report from the mobile analytics company Marchex shows just how effective click-to-call ads can be. In the report, Marchex cites that advertisers spend billions annually on click-to-call ads, and that this has led to a $1 Trillion “click-to-call” economy, with click-to-call ads converting at nearly four times the rate of traditional online-only ads.
In some respects, this isn’t surprising. Consumers who are going to take the time to make a call are extremely motivated. If anything, this data supports the need for ongoing click-to-call ad strategies, especially for local businesses and those in the automotive, finance, travel, and retail spaces – where click-to-call is used most heavily. Read More »
You’ll Soon Be Able to Promote Your Mobile App with Ease Using Google’s Universal App Campaigns
Mobile apps can be great for improving user experience and increasing customer loyalty. For this to happen, marketers have one big hurdle to overcome – getting users to download their apps. Luckily there’s a platform for that.
Announced last month, Google’s Universal App Campaigns will combine the power of Google’s various ad platforms, including AdMob, Google Play, AdWords, the Google Display Network (GDN) and YouTube into a single app promotion platform that promises to arm marketers with near-omniscient visibility, making it easier than ever to promote your mobile app on a variety of platforms. Read More »
Earlier this month, Google announced a variety of new AdWords features at their #StepInsideAdWords event held in Half Moon Bay, CA. During this event, VP of Product Management Jerry Dischler described what he called a “fractured” customer journey that begins and ends with mobile. Dischler described these as “micro-moments.” If you’re alive today, you’re aware of micro-moments, those occasions when you say to yourself “I wonder if…” “I wonder how…” and, of course, “I want to buy…”
In these moments, Dischler said, users are not brand-loyal. And the marketers who respond to their needs with relevant content will win. Read More »