According to a recent study published by Digiday, the number of Internet users employing ad blockers rose by 41 percent over the last 12 months. In Q2 2015 alone, 16 million Americans blocked ads online. The amount of people beginning to use ad blockers has begun to unsettle the industry. How will this affect publishers, advertisers, and the user experience? Read More »
Search Engine Marketing Blog
Cutting edge interactive advertising.
Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
Working with so many different companies, we often see client-created Search Engine Marketing Strategies that only utilize Google AdWords. But what about Bing? Given it’s lower market share, Bing is sometimes overlooked. While this is accurate and Google does have the lion share of the market, Bing can still offer a lot of value.
Here are three big reasons you should consider adding Bing to your SEM Strategy: Read More »
Lead generation is the lifeline of any business, as without a steady flow of leads, businesses will struggle to grow. Simply put: “no leads, no business.”
“Leads on Twitter” is a new type of campaign which makes it easier for advertisers to capture prospects’ contact information without them having to fill out a form or leave Twitter. Read More »