Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
Fake “news” sites are becoming more of a hot topic of conversation ever since Google, Facebook & Twitter faced harsh backlash for allegedly publishing false “news” during the 2016 presidential election. Unfortunately in today’s age, the crazier the story, the greater the interest. And in a world where eyeballs equal advertising dollars, the reading and sharing of these sites are truly becoming big business. In fact, it’s estimated that these websites are now generating between $10,000 and $30,000 a month from advertising alone.
The digital world is growing and having an optimized landing page design layout is the way to attract new customers and bring in revenue. Whether your goal is to drive sales, increase leads, or build brand recognition, focusing on customer user experience is key. Here are 7 tips to make an efficient, conversion-oriented landing page.