Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
Mastering Facebook targeting is a critical piece of a successful advertising campaign. With an ever-expanding list of targeting methods, options, and strategies it can sometimes be challenging to know how to best reach your audience.
Here are 5 of the most effective methods for Facebook targeting to consider for your next campaign.
The Google AdWords platform provides very good data. It’s enough to determine how your ads are performing, what’s working and what can be improved. But what if I told you that there was one simple change that can make your data not just good, but great? This simple change will open doors… rather, break down walls, to increased optimization opportunities and conversion potential. And guess what? It won’t cost you a thing.
As of October 26th, 2016 Google AdWords will officially move to expanded text ads only. While both the standard text ads and expanded text ads are currently available for advertisers to use in the platform, it would be a good idea to begin migrating over and using expanded text ads exclusively. Here is what you can look forward to with the roll out of expanded text ads and also some metrics to consider once they are live.