Gone are the days of the simple text ads in Google AdWords, with a headline and 2 description lines and the display url. Google now offers several ways to enhance your sponsored ads.
First, geo-targeting ads to a specific location can strengthen your ad because the location will be displayed at the bottom of the ad. For example, this ad is geo-targeted to New York state.
Another way to spruce up your ads is to include the address on the bottom of the ad. This can be done by creating a local business ad. In order to create a local business ad, you will need to create a local business listing on Google. Including an address tells the searchers your exact location without having them look for it all over your site.
Incorporating product images into your sponsored ads is a powerful way to draw attention to your ad. This can be done by creating a Google Base account and linking it to your AdWords account through the Google Merchant Center.
There are many ways to make your sponsored ads on Google more enticing for searchers. No longer is effective ad writing and enticing offers enough. By incorporating these features you can literally stay on top of your competition.
I continue to keep my eye on the recovery of my 401K and Roth IRA. I realize it can only happen if we chip away at our nation’s unemployment rate. I had a chance to listen to our President’s speech and learn how he envisioned the recovery in jobs in the near term as well as long term guidance. He made it clear that primary and secondary education and affordable college education are the keys to our nation’s future job growth. So for all the teenagers keep studying math and science, and for mom and dad you will see tax breaks for paying for juniors’ college. Your children’s college professors will also be happy to know that grant money is once again flowing. You can bet it will be targeted to alternative green energy research in order to catch and surpass China, India and other nations that have heavily subsidized green energy.
The other Jobs in the news announced the iPad, and demonstrated how Apples’ latest creation can enhance how we experience the web and other multimedia. Mobile advertising has been in a wait and see pattern since deployment of 3G, WiMax and WiFi networks, the prerequisites for mobile advertising. Now Apple and Google are in a battle for mobile advertising dominance. I’m pretty sure Nexus One from Google and the iPhone/iPad from Apple are the initial troop deployments in this battle. Quattro from Apple and AdMob from Google, both newly acquired due to their leadership in the mobile advertising platform are ready for deployment.
Web sites must be ready and have their ducks in a row if they want to participate in the growth in this market segment. Do you have a mobile version of your website, if not you should make this a high priority for 2010. Going mobile alone may be out of your comfort zone; we are here to assistance in this complex process. Once you have your mobile site, you have eliminated a prerequisite and are in a position to quickly participate in the second generation of mobile ads. We are watching the evolution of mobile advertising and anticipate Google has plans for their $750 million acquisition of AdMob, and hear that they too will have an announcement this week concerning a launch of a new type of mobile ad. It will be an eventful year and one we hope brings prosperity and returns on your on-line advertising initiatives. Call us and let us explain how we can assist you.
Your online marketing campaigns are live and now it is time to determine exactly what users are doing on your site. Search engines like Google have robust reporting capabilities. Other search engine interfaces have limited amounts of reporting and analytic capabilities. These limited reporting interfaces will not efficiently report data in the same way that an analytics platform like Google Analytics will.
Some of the many features Google Analytics has to offer for a first time advertiser user are simple but sufficient data. These includes a visitor’s time your site, how many pages they viewed, and most importantly, how many visitors you are receiving overall especially from online paid marketing efforts.
The amount of time a visitor spends on your site can tell you a lot about the content on your website. Most likely there is something eye-popping that they are viewing. It could be a video or an application on your homepage. This can tell you how long it takes your visitors to view or complete a call to action on the landing page.
Average time on site is important and can tell a marketer if visitors are clicking on their ad listing and then if they are instantly leaving or browsing. Furthermore, if you see that your visitors are viewing multiple pages, they are likely researching and getting for information about your product or service.
Overall site traffic is very important. Regardless, if it is organic, referred, or paid efforts; you want to separate these to see which is performing best for your website. Using Google Analytics to compare your paid traffic to your organic traffic can help you make better budget allocation decisions.