If you’re like me, you’re probably feeling as if Thanksgiving sort of crept on you out of nowhere. How does that happen?
This (short) work week is apt to be more hectic than usual, as clients are gearing up for Black Friday and Cyber Monday. These days have been coined as “two of the busiest online shopping days of the year”. In preparation of their arrival, we’ve been busy creating compelling ad copy and allocating budgets accordingly in an effort to ensure that our ecommerce clients have “MoreVisibility” (couldn’t resist the pun) on these important shopping days.
Consumers have marked their calendars; credit cards are in hand. All are waiting with genuine excitement to uncover your special offerings from the comfort of their own home. No lines, no busy parking lots, what could be better? So, how will you outshine your competition? If you’ve not already implemented a strategy for the expected online frenzy, it is not too late to put something into place.
Below are just a few ideas of how to attract shoppers to your site on these important days through a Pay Per Click initiative:
How to Win the Frugal Holiday Shopper’s Online Dollar
The 2010 holiday shopping season is just around the corner and shoppers are cutting expenses and are savvier than ever with coupon code websites, Groupon specials and social media deal sharing. Here are a few ways to win the frugal holiday shopper’s online dollar.
Since online shoppers are hunting for deals, it is important to have strong and compelling promotions that stand out against your competition. According to Google, these are the most effective promotions that are most likely to drive a sale:
And don’t forget that a good promotion is nothing without effective marketing. Make sure to include your competitive promotions in your marketing messages. Update your banner and text ads to include a touch of the holidays. Also, it is important to mention the last day shipping and overnight shipping is available in order for deliveries to be guaranteed on time for Christmas.
Allocate extra advertising dollars to your CPC campaigns in order to accommodate for the surplus of online shoppers. If your daily budget is limited, your ads may stop showing early in the day and you may lose out on valuable traffic to your website.
Create campaigns that target holiday keywords in addition to your brand and product-related keywords. Some examples are, “Black Friday”, “Cyber Monday”, “holiday deals”, “Hanukkah” or “Christmas”.
When visitors get to your site, make sure your holiday promotions are clear and your site is easy to navigate. You don’t want to lose the visitor if he/she has already come this far.
These are a few of the most simple, yet critical ways to increase your sales during the holiday shopping season. Good luck and happy holidays!
Google has stated many times that they strive to make searching as easy as possible. They’ve made quite a few changes, particularly with the fairly recent release of Google Instant. You may remember when it was launched a few months ago, and probably have noticed through routine searching, Google Instant enables you to essentially search as fast as you can type.
Google has taken their search results a step further by announcing Google Instant Previews. With Instant Previews, you as a searcher have the ability to see a snapshot of web pages listed in the search results without having to actually click through to the pages. To preview a page, all you have to do is click anywhere within the snippet shown on the search results page. By enabling users to take a brief glance at the listing before they click, Google is helping searchers better find the type of information that they are searching for. Google said that during testing, people who use the new Instant Previews are 5% more likely to be satisfied with the result they click on.
Beyond simply seeing a snapshot of the web pages listed, Instant Previews can also feature text call outs within the preview of a page, which will be highlighted in orange. The call outs are determined by where your search term(s) appear on the page, which is just another way to evaluate the web page’s content before clicking away from the search results.
Below is a search for NY City Hotel where you can easily see the Instant Preview, along with what the call outs can look like:
Try searching for anything on Google and test out the new Instant Preview to see what you think about Google’s latest change to their search results page.