The social network, Facebook, will be updating their advertising capabilities to increase user engagement and purchase intent. Facebook is set to announce the new ads at a February 29 media event in New York.
The new ads on Facebook will be social by default, meaning they will automatically show users when their friends have already Liked the advertiser. In addition, the new ad formats will draw their content exclusively from posts to brands’ Facebook pages, instead of written advertising copy from the advertiser.
Other changes to Facebook ads include:
The social network believes that the future of online advertising lies within content, rather than the messaging, and ads that are endorsed by the people you know have a better chance of capturing your attention. The company says that the new ads will produce more engagement, better recall, and a significant increase in purchase intent.
Facebook says that Marketplace and self-service ads will not be affected and that reporting and metrics will not be upgraded.
Obama refers to this as the “blue print for privacy in the information age”, as of Febuary 23rd, 2012 the United States Government has released a Consumer Privacy Bill of Right’s called, “Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy”. The addendum being presented is a guideline for the future of an individual’s privacy on the internet. It clearly outlines the expectations for companies who use personal data and he specifically asks for voluntary corporation — since it is not a law yet – for corporations to “begin immediately working with privacy advocates, consumer protection enforcement agencies, and others to implement these principles in enforceable codes of conduct” Daniel Weitzner, the deputy chief technology officer at the White House, told reporters Wednesday that “principle No. 1 in our Consumer Privacy Bill of Rights is the principle of individual control.”
The Privacy Bill of Rights’ main points:
You can read the entire report here.
Starting to infer how this will affect Search Engine Marketing? What companies do you speculate will be changed the most by this Bill, or will wait to see if it becomes a Law?
Good news for Search Engine Marketers: Microsoft adCenter has made improvements throughout its platform to improve advertiser efficiency. Some of the new adCenter features are:
– Location targeting to mirror that of Google AdWords.
The “market” distribution channel will no longer be available as a targeting option and it will be replaced by “language” and “target location” as individual targeting options. Advertisers will now be able to target users physically located in their target area or who include location keywords within their search query. Location options will include all countries that speak the languages selected, groups of certain countries, a single country, a single state or a territory or a single city.
Microsoft says that roll-out of the new location targeting is in progress in the U.S., U.K. and France and it will be available to all users in a few months.
– Ad description lengths increased to 71 characters.
Previously the maximum character length of text ad descriptions was 70. Earlier this month, Microsoft increased the character limit to make it easier for advertisers to import ads from AdWords to adCenter in order to account for the extra punctuation.
– Mobile device targeting now available.
Advertisers are now able to choose which devices they would like to target for their ads and can create separate campaigns to target desktops and laptops versus mobile devices, allowing advertisers to further optimize their campaigns.
– Browser compatibility with Safari and Chrome and mobile devices.
adCenter released browser compatibility with Safari and Chrome as well as new mobile device support for iPad and other devices. The new release increases the ease of access of the advertising platform from a wider variety of browsers and devices.
All of these new modifications to its advertising platform show that Microsoft is listening to its users and taking the necessary steps to improve its usability.