Google has announced that metrics from Google Analytics are now available within the Google AdWords advertising platform. Advertisers will have access to Analytics metrics such as Bounce Rate, Pages Per Visit and Average Visit Duration directly within the AdWords interface. These metrics are available at the Campaign, Ad Group, and even the keyword level for all available Analytics metrics.
The Analytics and AdWords accounts must be linked and have auto-tagging enabled. In addition, your Google Analytics account should already be importing cost data from your AdWords account and your Data Sharing Settings needs to be set to “Share my Google Analytics data with other Google products only.”
Once all of the criteria has been met, you can add Analytics columns in AdWords. To add the Analytics metric columns, go to Columns and select Customize Columns. Under the Google Analytics options, you will be prompted to add Bounce Rate, Pages Per Visit and/or Average Visit Duration.
The screenshot below outlines how to add Google Analytics metric columns.
Google has made it even easier for its advertisers to make better informed decisions and improve AdWords ROI by placing these Analytics metrics right where advertisers manage their campaigns.
Last week we announced that Bing Ads was making updates to its Ad Preview Tool. Part of our announcement was that the preview tool would be accessible without requiring user access to the ad platform. Now Bing has announced that the tool is available at http://bingads.com/adpreview without having to log into your account.
The Bing Ads preview tool allows advertisers to check how their search ad is displaying on the search engine results page without affecting their keywords’ click-through rate.
In addition, advertisers can check how their ad is displaying in ten different languages and 21 countries. The Bing Ads preview tool is still accessible to advertisers via the Tools section within the Bing Ads interface.
One thing to note, however, is that advertisers can not check how their Bing ads are displaying specifically on mobile and tablet devices, which is available on the Google AdWords preview tool.
The next update to follow will be the ability of Bing advertisers to receive diagnostic feedback if campaigns or keywords are not meeting the specified requirements for their ads to be shown via the preview tool.
Last month we spotted longer ad formats on Bing and now the advertising platform has introduced Sitelink Extensions to all U.S. advertisers. The search engine says that it is now available through the Bing Ads interface, their desktop tool as well as their API. Sitelink Extensions will appear on both Yahoo! And Bing search engine results pages.
Similar to Google AdWords sitelinks, advertisers can enter up to ten additional links to accompany their text ads. Sitelinks allow searchers to see more relevant and other portions of your site in addition to the landing page of your search ad. They also allow advertisers to create and update additional messaging and information within text ads.
In the past, Bing implemented Rich Ads In Search (RAIS) ads, which allowed advertisers to add image and video ads in conjunction with text ads for their branded terms. RAIS ads are a phenomenal way for advertisers to stand out at the top of the search engine results page.
To implement Sitelink Extensions to your Bing ads, go to “ad extensions” in the Campaigns tab.
Below is a screenshot of a Bing text ad with Sitelink Extensions.