Remember the days when the thought of computers reading your mind seemed so futuristic? Well, welcome to the future. We’ve all heard of PPC (Pay-per-click) advertising. But how about Pay-per-gaze and even…wait for it…Pay-per-emotion? Ready or not, it’s coming to a device near you.
Google recently patented a Google Glass-based ad system called pay-per-gaze which would charge advertisers any time someone physically looked at their ad. “But how?” you ask. The answer is simple, through an eye-tracking device. When wearing the device, sensors would detect when your pupils pointed in a certain direction and how long they stayed there.
Take it a step further, if said ad made your pupils dilate — perhaps a picture of a juicy burger invoked some sort of interest in you — it would charge the advertiser even more.
Sounds like something from Total Recall, right. I agree. This technology has not officially been introduced on the market as it’s currently in beta. But rest assured, once rolled out it’s sure to raise some eyebrows.
Search engine advertising is one of the easiest and most powerful ways to market your business online, thanks to its cost effectiveness, speed of implementation, and its ability to track and measure results.
As recent research shows, online retailers are allocating more marketing dollars to remarketing campaigns to complement traditional search and as a tool to target consumers who have already visited their website.
According to leading market research company eMarketer, there is in fact evidence that consumers do notice and act on remarketing advertising: nearly three out of five US online buyers surveyed in 2013 said that they had noticed ads for products they previously looked up.
The major takeaway finding from the research is that half of those surveyed said that they went to two or more sites in order to research their last purchase, which suggests that they took their time before buying. In those cases, a retargeted ad may have helped by keeping the product and retailer in mind while they conducted their research online.
In conclusion, remarketing advertising can be a powerful way to keep your target audience engaged as it goes through the purchasing process. To learn more about how remarketing advertising can help your business earn a higher ROI on marketing dollars spent, contact one of the qualified Marketing Professionals at MoreVisibility.