Articles written in December, 2013

December 26 2013

Measure the Success of Your Display Ad Campaign with View-Through Conversions


View-Through Conversions is a type of tracking that Google makes available to advertisers to help them measure the success of their display ad campaign on the Google Display Network.

View-Through Conversions are, according to Google, what happens when a customer sees an ad, doesn’t click on it, and then later completes a conversion on your site through another channel. In this case, it is said that the ad “assisted” the conversion.

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December 10 2013

Trying to Stretch Your Holiday Ad Dollar? Don’t Forget Dayparting!


By now you should know how your holiday ads are performing. You may have even tweaked an ad here or there, based on which keyword groups and landing pages are working, and which are not. If you want to stretch your ad dollar even further, there’s a time-honored trick you can use: Ad Scheduling (also known as Dayparting).

By using Dayparting, you can schedule your ads to run when your key audience is likely to be online. For holiday shoppers, this might be around lunchtime and in the evenings. Before you do any “dayparting” though, it’s important to know for sure.

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