Articles written in March, 2014

March 21 2014

Desktop Search Spend Continues to Plummet – Time to Kick Your Mobile Strategy into Full Gear


Last week, eMarketer reported that desktop search spend will drop by 83% this year, as mobile continues to take over. If you’re running paid search ads, this means that it’s time to review your mobile strategy. Are your website, landing pages and shopping cart functionalities mobile friendly? Are your ads optimized for mobile? And, where else should you be – besides search – to take full advantage of the mobile user?Read More

March 7 2014

Goodbye Google Product Listing Ads, Hello Google Shopping Campaigns


If you are an e-commerce retailer and promote your store via Google AdWords, then you know that Product Listing Ad campaigns are a must-do. Product Listing Ads appear in their own box on Google Search, separate from text ads, and they have been proven to be a very effective way to increase targeted traffic and sales.

Google, always working on improving its products and services, recently launched a new campaign type for Product Listing Ads (PLA) called Shopping Campaigns, which give users access to inventory and product feed information directly in AdWords, making it easier for marketers to monitor and optimize their efforts.Read More

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