Danielle Leitch’s article in the MoreVisibility July Newsletter described marketers of today as having to juggle various efforts … and she couldn’t be more right! As a marketing manager just arriving onto the digital advertising scene, I’ve come to realize that what you learn in this position can become quite powerful and even overwhelming at times. When this happens, you’re unsure of where to look for the right answers. I call this the “little brother” syndrome, a feeling of being in way over your head when it comes to all of the platforms and options available to you. Lucky for me, I’m surrounded by many “big brothers” – digital marketing experts with vast experience in this space – who I can always rely on for a quick consult.
For those marketers who don’t have experts to consult with and are interested in implementing specific digital marketing strategies, I encourage you to do the following: First, understand your company’s marketing history. Next, test, test and re-test. And, of course, evaluate all of your successes and attempts.
Let’s take a more in-depth look at how you can gain some clarity around what you can do to enhance your future marketing efforts.Read More
One of the hardest parts of tracking conversions in Google AdWords is not having a unique page to use as a “conversion point.” When you don’t have a unique page, it can be difficult to determine where to place the conversion pixel. And without the conversion pixel, you’ll never know if users are taking the desired action when they come to your landing page or website.
This scenario is all-too-common if your site has limited functionality, or if your conversion occurs on a different domain. While this is never ideal, there is still a way track conversions from these pages within Google AdWords – you just have to be a little crafty.Read More
Early last week, Google rolled out “product ratings” on shopping campaigns. This new ad extension will help shoppers find product reviews right at that critical moment when they’re making a purchase decision.Read More