Articles written in June, 2015

June 2 2015

Google Announces New Ad Formats Geared Toward the Mobile User


Earlier this month, Google announced a variety of new AdWords features at their #StepInsideAdWords event held in Half Moon Bay, CA. During this event, VP of Product Management Jerry Dischler described what he called a “fractured” customer journey that begins and ends with mobile. Dischler described these as “micro-moments.” If you’re alive today, you’re aware of micro-moments, those occasions when you say to yourself “I wonder if…” “I wonder how…” and, of course, “I want to buy…”

In these moments, Dischler said, users are not brand-loyal. And the marketers who respond to their needs with relevant content will win.Read More

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