Articles written in July, 2015

July 8 2015

Coming Soon – Google Universal App Campaigns


You’ll Soon Be Able to Promote Your Mobile App with Ease Using Google’s Universal App Campaigns

Mobile apps can be great for improving user experience and increasing customer loyalty. For this to happen, marketers have one big hurdle to overcome – getting users to download their apps. Luckily there’s a platform for that.

Announced last month, Google’s Universal App Campaigns will combine the power of Google’s various ad platforms, including AdMob, Google Play, AdWords, the Google Display Network (GDN) and YouTube into a single app promotion platform that promises to arm marketers with near-omniscient visibility, making it easier than ever to promote your mobile app on a variety of platforms.Read More

Posted in: Mobile Marketing

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