A new report from the mobile analytics company Marchex shows just how effective click-to-call ads can be. In the report, Marchex cites that advertisers spend billions annually on click-to-call ads, and that this has led to a $1 Trillion “click-to-call” economy, with click-to-call ads converting at nearly four times the rate of traditional online-only ads.
In some respects, this isn’t surprising. Consumers who are going to take the time to make a call are extremely motivated. If anything, this data supports the need for ongoing click-to-call ad strategies, especially for local businesses and those in the automotive, finance, travel, and retail spaces – where click-to-call is used most heavily.Read More