Articles written in December, 2015

December 30 2015

Leveraging Bing in SEM: Strategies for 3 Huge Opportunities


Working with so many different companies, we often see client-created Search Engine Marketing Strategies that only utilize Google AdWords. But what about Bing? Given it’s lower market share, Bing is sometimes overlooked. While this is accurate and Google does have the lion share of the market, Bing can still offer a lot of value.

Here are three big reasons you should consider adding Bing to your SEM Strategy:Read More

December 17 2015

How To Generate Leads Using ‘Leads on Twitter’ Campaigns


Lead generation is the lifeline of any business, as without a steady flow of leads, businesses will struggle to grow. Simply put: “no leads, no business.”

“Leads on Twitter” is a new type of campaign which makes it easier for advertisers to capture prospects’ contact information without them having to fill out a form or leave Twitter.Read More

December 9 2015

Programmatic Advertising: What to Know Before You Get Started


There’s always a “Next Big Thing” and this year it’s programmatic advertising. Everyone’s talking about its promise, but for many of us it can seem like one big black box fraught with intimidating acronyms like RTB, DSP, SSP and DMP. Just how does it work and what do you need to know before you consider using it. (If you’re not sure what we’re referring to here, check out our post that outlines what programmatic advertising is.)Read More

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