In continuing with their mission of educating online marketers, MoreVisibility will be returning to Google’s office in New York for their 2016 Client Summit in June. The exclusive, invitation-only event, Reach. Engage. Convert. Driving the Customer Journey With Google, will feature MoreVisibility and Google product experts, and will provide insight into customer acquisition, retention and conversion leveraging Google’s advertising platforms to maximize ROI in mobile, video, display and beyond. Highlights will include:
Strategy is a plan of action designed to achieve a major goal. Strategies are necessary tools to help pinpoint a path towards the achievement of a goal. There may be times that the initial path selected may not be the only one. Issues could be discovered that changes course and new ideas may arise that would improve the outcome. It is important to remain open to changing strategy to produce the best results. Always keep in mind – the goal is fixed, the way to get there is not. So, how do you achieve the desired end result when strategy flexibility is required?