If you are pushing your marketing dollar to the limit, you will be glad to know that there are sources of free traffic on the internet. For example, you could become an editor for Wikipedia. Wikipedia is a user edited online encyclopedia that often lists reputable companies that offer a product along with its description. As an editor, you could add information to the listing as well as adding yourself to that list of providers. If you need to reach a local audience, you can post your product or service for free on Craig’s List, which is one of the most popular sites on the internet. Google Product Search, previously known as Froogle, offers free product listings similar to an e-bay listing, and even allows you to direct searchers to your website. Perhaps you could try giving expert answers to questions asked in a forum or message board. This will give you an opportunity to drop your business name along with your expert advice.
Taking advantage of these free opportunities may do more than just bring you new traffic. Making sure that your business name shows up as often as possible for your industry online will brand your business and help you to become known as a more established company. Whether you are starting a new business or continuing to grow, with a little imagination and effort, you should take advantage of these opportunities.