Articles in the Advanced Digital Marketing Strategy Category

Use these advanced digital marketing strategies to stay ahead of the competition, and drive qualified traffic to your website. Learn the latest advanced digital marketing techniques, including our latest thoughts on remarketing, paid search, display media, social media advertising and local search.

September 21 2017

Shopping Cart Abandonment – Turn “Would-Be” Customers into Paying Customers

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Are you looking at your shopping cart exit rates and wondering why they are so high? There are a few ways e-commence businesses can lessen the likelihood of this occurring.

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May 2 2017

Household Income Targeting in Google AdWords

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Targeting by household income (HHI) is a staple when working with programmatic & display companies. Wouldn’t it be great to be able to add in similar HHI targeting in Google AdWords? Oh wait, you can! Although a somewhat hidden option within the interface, it only takes a few additional steps to set up. By doing so, you can get some incredible insight into how wealthy the users interacting with your ads are. Taking it a step further, you can use that data to optimize your campaigns (both search and display).

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October 4 2016

5 Marketing Strategies that Niche Businesses Should Be Using

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If you are a marketer or business owner of a highly specialized industry, defining and implementing a targeted and strategic marketing plan is critical. Without the luxury of mass appeal, your niche marketing efforts must attract and engage your unique audience, abandoning the one-size-fits-all models that wastes money and yields minimal return.

Fortunately, the evolution of the digital marketing landscape has generated new and increasingly sophisticated marketing tactics, equipping specialized businesses with the ability to promote their company effectively.

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