It seems like it was only a matter of time before MySpace and Facebook created their own ad networks in which to compete against the Search Engine giants. With the capabilities to target your key demographic (i.e. age, gender, hobbies), most advertisers are eager to jump on board.
Advertising on social media sites may be a bit controversial and intrusive, but this can’t take away from the fact that it represents the perfect opportunity for a company to converse with their potential customer, instead of just pushing information at them. Websites, such as Facebook, offer behavioral user data that help to give you more detailed information on your target audience’s interests.
Many of my clients felt overwhelmed or intimidated by these sites at first, but after a few sessions of browsing the sites, they caught on quickly and couldn’t wait to join in. These companies would agree that you may be able to put a price on the cost of advertising, but the ability to speak with your customers on this level is invaluable!