Article Archive by Author

August 13 2007

Finding Extra Clicks With Google Text Ads

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Often, we discuss ways to better qualify traffic and attract only the most qualified visitors, but some advertisers can’t find enough traffic to bring proper exposure to their sites.  Maybe these are new products that need to pull in more momentum or possibly very common items with far too much competition to be seen with a low CPC.  Whatever the case, there are ways to find traffic when it seems that none is available.
 
Start by adjusting your campaign options and budgets.  Google determines how often an ad must be shown in order to bring in enough clicks to spend the daily budget, but when there is more competition for ad space than there are searchers looking for the product, the number of impressions may be too low to bring in enough clicks.  Start by selecting the “accelerated” option in your campaign settings.  Checking this box tells Google to attempt to spend your budget as quickly as possible instead of trying to spread it out throughout the day.  If this option still does not bring enough traffic, try raising your campaign budget to a higher number.  Google will give you more impressions in order to attempt to meet your higher budget.  This is especially useful when used in combination with the content network.  Be cautious however, when utilizing this option, because even though you normally might only receive $20 worth of traffic when your budget is set to $100, there may be occasional spikes in which you could spend the whole amount.

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August 3 2007

Google’s Campaign Optimizer – The Next Great Tool

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It is pretty amazing how quickly technology transforms. Staying up-to-date with the latest technological advances is vital in the information technology industry. To the same extent, in the search engine marketing (SEM) industry, advertisers are constantly looking for methods to improve their marketing efforts. And now, they have a new way to go about implementing improvements to their campaigns.

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August 1 2007

Do I Need a Pay Per Click Branding Campaign?

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Many advertisers dislike the idea of paying for their company name due to the fact that they already receive good natural positions in the search engine result pages (SERP’s). However, we recommend implementing a branding campaign within our Search Engine Marketing (SEM) programs. And here are the reasons why:

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