Article Archive by Author

March 28 2007

Video Search and the Future Of Search Engine Marketing

by

According to Online Media Daily, ClipBlast has a web video-search platform that makes video search a more efficient process. In addition, it provides a link directly to original content providers in order to avoid copyright lawsuits like those that YouTube are currently facing. Providing links back to the original content provider could also have a positive effect for advertisers because searchers who originate at the ClipBlast site could result in increased traffic back to the original content provider’s site.

QUESTIONS:
What role do you think video search is going to have on Search Engine Marketing in the near future? Do you think videos will become just as crucial to online marketing as other advertising mediums such as banner ads or e-mail blasts? Why or Why not? Let me know what you think by posting your comments.

To read the entire article, go to:

http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=57799&Nid=28729&p=425127

March 27 2007

Assists Are Not Just a Basketball Statistic

by

MoreVisibility Analytics Blog

I would like to talk abut something called an Assist. When I think of the word “assist”, I think of one man: John Stockton. For those of you that don’t know, Stockton is the NBA’s all-time leader in assists, with 15,806 of ‘em over his 19-year career.*

In basketball, an assist is when a player’s pass helps set-up a made shot.

Just the other day, one of my co-workers came up to me and asked me something like: “Hey Joe, I was in the YSM interface, and I saw the column “assists” in one of the reports. What the heck is an assist?”

Well, similar to basketball, an assist in Yahoo! is when a keyword or ad helps set-up a conversion from another keyword or ad.

Would you like a more technically-oriented definition of it? Here it is, from Yahoo! themselves:

“The number of times a keyword or ad contributed to a conversion that was credited to another keyword or marketing activity. Assists must occur within 45 days of the conversion event to be recorded. Within any 45 day period, a conversion event can have a maximum of 30 assists recorded.”

Here’s an example. Let’s say someone types in “brown shoes”, and then clicks on your Ad. The person even goes as far as adding a pair of Brown Shoes to their shopping cart. But then, just for argument’s sake, let’s say that they accidentally close their browser! So, they open it back up, but they forget what search term they used, and possibly what website they were just shopping at. They now type in “men’s dress shoes”, find the Ad for your website, pick up where they left off, and then purchase that same pair of Brown Shoes (that was most likely still in their shopping basket).

While the keyword “men’s dress shoes” will get credited with the conversion, “brown shoes” will get the credit for the assist.

I understand that this is an unlikely example, but it’s merely that, an example. Another possibility for an assist is when someone clicks on your ad, and then comes back later to buy / convert / fill out your form, without clicking on your ad again (I know, I know…I’m basically saying the same thing again). This happens quite frequently with websites that sell tickets, or have special sales on certain days or weeks.

Yes, the NBA Playoffs are fast approaching, but they are not the only ones dishing out assists

*Source — NBA.com.

March 27 2007

Let’s Talk Real Data

by

Are you making an “impression” online or are you still waiting for the cell phone to ring based on your last direct mail piece? Let’s talk about the real state of the real estate industry.

There are many variables that pose challenges to the Real Estate Industry and competition is probably one of the strongest ones, so when potential buyers are looking for a home, it is important to be accessible in the search engines.

Direct mail is probably not going to cut it given that most of us take the mail to the trash can before reading it. Murphy’s Law plays a role in decision making. When you finally decide to buy a home, all of the direct mail that had gone to the trash can is no longer in your hands, but the internet exists at the click of a mouse.

Experts in the industry claim that over 44% of sales come from referrals and 11% come from past clients. This highlights the importance of staying in touch with your database.

The other half of sales come from other sources, and last year NAR reported that 7% came from the Internet, but that’s changing and changing rapidly. We can’t ignore the fact that almost 75% of consumers go to the internet to begin their search for a new home. In fact, it was recently quoted that over 5% of all searches performed daily were consumers searching for a new residence.

Understanding this data and following the trend dictated by the market is necessary. Are you making the right “impression”?

© 2017 MoreVisibility. All rights reserved