Article Archive by Author

November 28 2016

How to Use AdWords to Drive Offline Sales with Online Ads

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Today, the line between online and offline shopping is disappearing – fast. Consumers shop anytime, everywhere, and on any available devices.

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December 17 2015

How To Generate Leads Using ‘Leads on Twitter’ Campaigns

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Lead generation is the lifeline of any business, as without a steady flow of leads, businesses will struggle to grow. Simply put: “no leads, no business.”

“Leads on Twitter” is a new type of campaign which makes it easier for advertisers to capture prospects’ contact information without them having to fill out a form or leave Twitter.Read More

December 1 2015

Grab Your Prospect’s Attention with Bing Ads Image Extensions

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In analyzing a large quantity of paid search performance data across many different verticals, I’ve noticed that search campaigns which use ad extensions almost always outperform campaigns that don’t. Not only do ad extensions expand the physical space that your ads take, but more importantly, they offer more relevant information and an overall better experience to users, ultimately resulting in a stronger campaign performance and improved ROI.

I was really excited a few days ago when Bing Ads announced the release of image extensions in search ads. It’s interesting to note that image extensions were previously introduced and then discontinued by Google AdWords.Read More

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