Article Archive by Author

December 22 2009

Just a Few Days Left Till Santa!

by

If you’re an Online Retailer, you should be quite busy right now. Fulfilling all web orders, ensuring your inventory is stocked, shipping in time for Christmas and handling any customer service issues. If you aren’t busy, something is very wrong! I encourage you to take a step back and evaluate your online marketing efforts. This is pretty much “do or die time” for Ecommerce websites and also a huge opportunity to get a boost of revenue from holiday sales.

So how can you ensure that you’re doing all you can to maximize any holiday sales looming out there in cyber world? Here are a few tips that can be implemented rather quickly:

Send out an email blast to your client base with a captivating subject.
Examples: It’s Not Too Late To Shop For Xmas! There’s Still Time To Shop For Gifts! Beat The Cold With Free Shipping! Special Holiday Discounts For Repeat Customers! Free Gift Card With Every Purchase!

Offer an additional incentive within your Ad Copy. Examples: 15% Off, Free Shipping and Coupon Codes (which are a great way to lure visitors to your site and can be easily tracked) will make your ad copy stand out more.

Get the point? Don’t be left out in the cold by your competition. Check out what they are offering by doing some searching of your own. Your loyal customers deserve to get rewarded for their loyalty and everyone can use a little holiday cheer!

Happy Holidays!

November 24 2009

Be Prepared For Holiday Shopping!

by

Every year…right around this time…I feel the need to remind my clients (especially the Ecommerce ones) that the holiday season is just around the corner. The notion that anyone would need a reminder might seem silly; however, this is a HUGE opportunity to capitalize on the potential up-tick in site traffic. We want to turn these visitors into shoppers and ultimately buyers; make that repeat buyers.  Now that we have identified the goal, how do we make it happen? Is there a secret recipe? Not really, although there are a variety of proven tactics that should be taken into serious consideration:

  • Support the demand for your product or service. You can achieve this by increasing your budgets (daily/weekly/monthly). Traffic will no doubt spike during the holidays and you will want to cover your bases by ensuring that your ads remain active.
  • Plan ahead with inventory. Pay close attention to your online orders; be prepared to restock whenever necessary. Utilize an analytics tool to determine which keywords are leading to the most sales.
  • Be smart with pricing. Price has always been a factor, but even more so with today’s economy. Take the time to do some comparison shopping and analysis of what your competition is offering. You do not have to “give away the farm”, but you ought to be competitive.
  • Offer Free Shipping. This is a critical piece of the puzzle. I strongly encourage retailers to take advantage of this incentive to boost sales. According to ComScore, “The percentage of online sales transactions that included free shipping increased to 42 percent in the third quarter of 2009 from 31 percent in the first quarter of 2008”.
  • Utilize the most compelling Landing Pages. Send your traffic to an offer driven page that is relevant to the keywords that have been searched on. All your buyers should need to think about is entering in their credit card information.
  • Offer Gift Wrap. This is especially attractive for shoppers who are shipping gifts to another state. This is a surefire way to provide that extra convenience.

Happy Holidays!

November 16 2009

What Are You Thankful For?

by

With Thanksgiving right around the corner, how about taking the time to think about which aspects of your website and online marketing initiatives you are thankful for. From this list, you can determine what might be missing or lacking from your online efforts and expand and/or improve your efforts from there.

Be thankful if…

Your website is professional and polished looking and represents your company well.
Some components you should ensure are present on your website: Clear calls to action that are prominently displayed throughout the site; examples include but are not limited to: call us now, click here for more information, fill out this request form and download this whitepaper) easy and seamless navigation for both the search engines and the user and a Blog with new, up-to-date and relevant content.

Your Search Engine Marketing (SEM) Efforts are producing qualified leads and/or sales.
This is imperative. Do not waste precious advertising dollars on an ineffective advertising campaign. You should be able to track and monitor campaign performance, which brings me to my next item….

You have implemented an Analytics Tool that is providing ample data with respect to your website traffic. This is a mission critical piece of the puzzle, especially if you are paying to drive visitors to your website. Which keywords/engines are driving the most revenue? Which have a high bounce rate and should be eliminated from your keyword menu?

You have an effective (effective being the key word here) Social Media Strategy in place.
Having a Facebook page is simply not enough. How are you going to leverage your page to reach prospective clients, shoppers, etc? What are you posting on your Twitter page that is of interest to your consumers and ultimately driving more visitors to your website?

I am hopeful that this exercise can shed some light on any components that might be missing from your overall marketing strategy. If any of the above is not a component you can be thankful for, you ought to get to work and make it happen!

© 2017 MoreVisibility. All rights reserved