Back to School with Generation Y

- August 15, 2008

It’s back to school time…. Do you know where your kids are hiding? And more importantly, do you know how to grab their attention?

These days, many youngsters are busy creating their own social circles by blogging about the Jonas Brothers, updating their social network profiles, and uploading videos of their latest dance party. Using sites such as YouTube, even real stars like Miley Cyrus are taking advantage of these free mediums.

So how do marketers aiming to target this Online Generation, get their message heard? Well, it is becoming increasingly apparent that simply displaying some text ads on Google is not the only answer. These kids want rich media, gadget ads and expressive ad copy. In order to stay competitive in this market, companies targeting America’s youth need to take a long hard look at their current marketing plan and allocate the necessary time and funds into these new mediums. The days of simple keyword search are numbered with this group.

If you don’t believe me then read this… According to a recent MSN Article, this generation is responsible for spending $150 million dollars per year! How can you pass up the opportunity to be a part of that?

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