Articles in the Digital Marketing 101 – The Basics Category

Once you get the hang of it, digital marketing can seem like old hat. Before then, it’s important to learn the basics. In our Digital Marketing 101 blog posts, we offer an education into the ins and outs of the digital marketing landscape. Read these blog posts to learn digital marketing basics, such as creating campaigns, writing effective ad copy, and more.

May 5 2016

Malleable Strategy Execution Towards A Defined Goal


Strategy is a plan of action designed to achieve a major goal. Strategies are necessary tools to help pinpoint a path towards the achievement of a goal. There may be times that the initial path selected may not be the only one. Issues could be discovered that changes course and new ideas may arise that would improve the outcome. It is important to remain open to changing strategy to produce the best results. Always keep in mind – the goal is fixed, the way to get there is not. So, how do you achieve the desired end result when strategy flexibility is required?

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March 15 2016

How to Develop Buyer Personas


Effective digital advertising requires a deep understanding of your company’s target market(s). Many businesses take market demographics at face value and neglect a deeper exploration of who their audience(s) is/are and what makes them tick. Is this a realistic view of the person who is buying your products and services?

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October 6 2015

The Digital Advertising Opportunities You’re Probably Missing


Call it an embarrassment of riches. There are so many ways to reach your audience online, build brand affinity, and try to drive conversions. If you’re still using tried-and-true methods of reaching your customers, it may be time to adopt a more progressive approach. These methods are by no means the end-all-be-all of interactive advertising, but they’re some growing techniques that you just might be missing out on.Read More

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