Once you get the hang of it, digital marketing can seem like old hat. Before then, it’s important to learn the basics. In our Digital Marketing 101 blog posts, we offer an education into the ins and outs of the digital marketing landscape. Read these blog posts to learn digital marketing basics, such as creating campaigns, writing effective ad copy, and more.
Believe it or not, it won’t be long until the holidays are here. To avoid last minute headaches, now is the time to start thinking, planning, and even implementing website changes to get ready for the holiday season. Many of these changes will help to improve the overall user experience; however, some may also have benefits from a search engine optimization (SEO) perspective.
I speak with a large number of clients on a daily basis and often hear that they are already running an AdWords, Yahoo Sponsored Search or Bing campaign on their own. In other words, they have that aspect of their Online Marketing initiatives covered and are engaging us to help with other components such as: Search Engine Optimization (SEO), Social Media, Web Design, etc. In some cases, this is perfectly fine and can be a viable way to save the cost to outsource their Search Engine Marketing (SEM) efforts. HOWEVER (and I have bolded, capitalized, italicized and underlined the however in this circumstance, as I really want to get my point across) there must be consistent, ongoing maintenance and management if this effort is to be kept in house.
Basically, if any client (large, small, ecommerce, lead generation, what have you) is going to manage their own Cost Per Click (CPC) Campaign, it is imperative that the campaign be actually “managed”. By managed, I mean that autopilot is not an option! Sure, a campaign will run and generate impressions and/or clicks without anyone managing it. The big issue here is that it will not run well and your clicks will not be nearly as relevant as they could be if you invest the time it takes to effectively manage it.
Here are some tips:
Let’s face it. Every dollar and every click is important and if your campaign is on autopilot, then you are effectively shooting in the dark with a blindfold on. Not too smart, huh?
Yeah, I realize it’s only the third week in September, but before you know it, the holiday season will be upon is. Don’t be fooled into thinking that you have plenty of time to get your online marketing campaigns into top shape for the upcoming holiday season! It is not too early to start strategizing.
Below are some ideas and tips to capitalize on holiday sales: