Facebook to Deprecate Sponsored Stories Ads

Last month we announced that Facebook was testing new, larger ad formats on its social network. Now Facebook is saying that it will cut its 27 ad products by more than half within the next six months in order to simplify advertising on the network.

Sponsored Stories contain a social context to the advertisement as they inform a Facebook user if their friends have engaged with the advertiser on the platform. They typically appear in the right-hand column of pages throughout Facebook, and are also eligible to appear in a user’s News Feed. Sponsored Stories can be shown to Facebook users who already “like” an advertiser’s page or to users whose friends “like” an advertiser’s page. In addition, Facebook users can like the advertiser’s Facebook Page directly from the ad unit or they can click through to the advertiser’s page.

Some of the various Sponsored Stories options are:

Facebook also plans to deprecate Facebook Questions and Online Offers as soon as July.

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