Google AdWords Sitelinks Get a New Look

- February 10, 2012

Google has introduced a new look to its AdWords Sitelinks by adding a small arrow on the left side of where the sitelinks begin.

A Google spokesperson confirmed that these new sitelinks are currently rolling out everywhere this week.

The screen shot below shows both the old and new look of Google Sitelinks.

Google Sitelinks appear with your ad on, and in some cases across the Google Display Network. Adding sitelinks is free, although you are still charged per click on your ad. They give potential customers more reasons to click on your ad by including additional information within your paid search ad.

Google has expanded ad extensions with Social extensions, Dynamic search ads, location extensions, product extensions, call extensions and seller ratings.  In addition, Google may be introducing additional Ad Extensions in the future.

To enable Sitelinks in your Google AdWords ads, click on the “Ad Extensions” tab within your Campaigns tab.

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