Google Analytics Gets a Face Lift

- May 16, 2007

As many have already witnessed, Google Analytics has updated their interface to create a more user-friendly environment. One of the biggest changes is the new dashboard, which can now be customized to show a number of preferred reports at sign-on. Reports and graphs may be dragged and dropped to create a personalized home page within the interface, assisting in making the most pertinent information available at a glance.

The new interface has become easier to navigate as well by allowing use of the back button and adding links to related sections from within each report. Moving around within the interface is very natural feeling now, and less clicks are required to jump from report to report. Some newer features include automatically e-mailed reports and better designed graphs of analytics information.

New Internet advertisers can now easily take advantage of this quality analytics software thanks to simplified terminology and easy to find descriptions available in the new interface. This new platform also helps us to share information with our own clients more easily and with less training. Google Analytics is currently one of the most robust analytics programs on the Internet. With increased competition for keywords and positioning, quality programs like this have become an imperative step in the creation of a successful PPC program.

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