Google Checkout – Competition is fierce in the online world.

- February 12, 2007

Google continues to take a big chunk of the search engine market share. Not only is there a fight to gain market share, but there is also a battle with online payment systems.

Google Checkout is offered as a convenient, quick, and competitive solution for e-commerce shopping. As a promotion for 2007, it allows businesses to reduce their transaction costs by providing free processing for their sales through December 31st, 2007. Google Checkout not only provides a competitive edge in pricing and costs when compared to eBay’s Paypal system, but it also helps businesses who already are part of the Google AdWords program. Individuals who sign up with Google Checkout and who are already using the Google AdWords program will receive a shopping-cart icon which will appear on the bottom left-hand corner of their ads. These icons show up on AdWords accounts that are specifically linked to Google Checkout and will not show up on AdSense affiliate network sites.

This icon feature is a big advantage. The sponsored ads will do a lot to attract attention. When you receive more clicks on your sponsored ad, you will usually gain better positions for your ad and receive a better click-through-rate (CTR). This should help you receive more conversions and potentially more revenue. The more eyes you receive on your website the better your chances are in converting the viewers to customers.

As a Google AdWords Qualified Company, Morevisibility is eager to incorporate Google Checkout into our client’s campaigns for e-commerce targeting and ad distribution. Contact your Client Strategist today if you would like to learn more about adding Google Checkout as a component to your campaign.

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