Google Releases Dynamic Remarketing to All Advertisers

- June 26, 2013

Google AdWords has released Dynamic Remarketing to all advertisers with Merchant Center accounts. Previously Dynamic Remarketing was only available through limited Beta.

What is Dynamic Remarketing? Dynamic Remarketing allows ecommerce advertisers with Google Merchant accounts the ability to remarket to users who have been to their website and re-engage them by showing banner ads with images of the actual products the visitor looked at. Google uses product images from an advertiser’s Merchant account to populate the products on the banners. In addition, advertisers can customize the banners to their brand by editing the colors and designs and even add their brand’s logo.

In order to implement Dynamic Remarketing, an advertiser must have a Google Merchant account as well as add remarketing code throughout their website.

Dynamic Remarketing ads are more engaging to past website visitors because they show the exact products that the visitor was viewing.

Below is a screen shot that Google provided of Dynamic Remarketing banner ads.

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