How to Use Automated Rules for Holiday Promotions

- November 29, 2012

Do you have promotions that end at 11:59 PM and you don’t want to burn the midnight oil pausing ads with special promotions? Do you want to be more efficient in managing your promotions for the holiday season? Automated Rules are the answer.

Automated Rules in AdWords let you schedule automatic changes to specific parts of your account based on the criteria you specify and save you time by efficiently managing your paid search efforts. Some examples of criteria that you can choose can be based on campaigns, ad groups, keywords, or ads.

For example, you have an upcoming promotion offering a 20% off discount and include this verbiage within your text ads. The sale is set to start at 6:00 AM. With Automated Rules, you can set a rule to enable all ads that contain “20% off” at 6:01 AM, without having to manually enable all of the ads within your account.

In addition, you can have the advertising platform automatically alert you when your automated rules have run, insuring you that all the necessary changes have been made.

To implement Automated Rules, find the “Automate” menu within one of the following tabs within AdWords: Campaigns, Ad Groups, Ads, or Keywords.

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