Attention E-Tailers: If You Dont Have a Presence on Comparison Shopping Sites, You Should

- August 27, 2008

We are all feeling the affects of the lagging economy and soaring gas prices, and short term may bring more of the same. Families are adjusting their vacation plans, reducing the number of visits to their favorite restaurants, and even cutting corners at the supermarket. In tough times such as these, individuals are always looking for money saving deals.

As with most industries, online retailers are feeling the pinch of the tough economy. The typical family has cutback their spending in this category, and they are searching for deals.

Consumers are increasingly going online to find deals, and they are leveraging comparison shopping sites to find them. Some of the top sites include: Nextag, Pricegrabber, Bizrate, Shopzilla, Google Product Search, and Yahoo Shopping.  If you are selling products online, and don’t currently advertise with this marketing channel, I highly recommend you start. These sites make it fairly easy to submit your product list feed and pricing is reasonable compared to the typical ROI.

If you have any questions on getting started with Shopping Feeds, please call us at 800-787-0497.

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