Is Facebook Sneaking up on Google with Shopping?

- December 21, 2010

There’s been a whisper in the air that Facebook could be a formidable foe to Google, but few have dared to believe that rumor. For most, Facebook is a social network where friends meet to chat, online games are played, businesses build relationships with customers, and where a few successfully use ads to lure Facebookers off the site to buy or sample a product or a service. However, many forgot about Facebook’s versatility, except for a few businesses who are putting Facebook’s capabilities to the test.

Most businesses have used Facebook for the basics, such as the ability to offer coupons, hold contests or get customer feedback on a project, but JCPenney took it a step further. They are using Facebook’s flexibility to their advantage. According to Direct Marketing News, JCPenney recently launched an ecommerce store on Facebook.


The beauty is that a Facebooker never has to leave Facebook to purchase JCPenney products. They can chat online with friends, while browsing through JCPenney’s inventory. 

Even better is that there is a share button, which acts like an instant word of mouth. 


This could work out great around the holidays, for birthdays and any occasion that requires a gift.  Instead of people having to describe the apparel or items that they want, they can simply hit the share button and add a comment that says, “This would make a great present, hint, hint.” In fact, another Facebooker could purchase the product without every leaving Facebook.

JCPenney has tapped into a newer realm on Facebook and many businesses will probably follow their lead. Ecommerce as well as lead generation sites can create calls to action that allow Facebookers to interact with their business without leaving Facebook. Plus Facebookers can share the lead generation form or the product with their friends. So for those who think Facebook is just for social networking, don’t count them out just yet. They may have a lot more to offer than you realize.

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