The Search Engine Industry never remains stagnant, and therefore, your online marketing campaigns shouldn’t either. It’s time to clean things up a bit! That being said, when was the last time you gave your campaign a Spring Cleaning?
It is always good to test out new engines, ad copy, keywords, and/or landing pages, especially if you are not seeing the results you are looking for. Maybe you have added new products and/or services that have not yet been incorporated into your Marketing Program? Perhaps you have a new landing page that you would like to try out? What about new engines/channels? If it makes sense for your business model, why not try: Business.com, Amazon.com, Quigo.com and/or Verizon.com?
While the big names like Google, Yahoo, and MSN still take up the largest piece of the pie, these other channels can certainly be beneficial and deliver very targeted and relevant visitors to your site. Don’t limit yourself, and by extension, your website, by focusing solely on the top 3 engines.
Get out there and test the waters with some new channels, keywords, landing pages, ad copy, etc! A Spring Cleaning may be just the solution to give your campaign the boost needed! Happy Spring Cleaning!