Last-minute SEM Tactics to Target Online Holiday Shoppers

- December 10, 2012

The holidays are quickly approaching and you may be strategizing on new tactics to increase sales before the year ends. Below are several strategies for Google AdWords that don’t require too much heavy lifting so, that you can implement before the online shopping season ends.

  • Google Shopping: Implement Product Listing Ads to appear in Google Shopping search results. If you have a Merchant Center account already created, sync it to AdWords and create a new campaign to target all products.
  • Offer Ad Extensions: Enable offer extensions for last minute promotions. Works great with Green Monday (December 10th) and/or Free Shipping Monday (December 17th) and can be used both online and in brick and mortar locations.
  • Automated Rules: Just because your ecommerce store is open 24/7 does not mean you need to be awake and working 24/7. Create automated rules to enable and pause those free shipping and discounted promotions you’re offering.
  • Remarketing: Create remarketing campaigns to target users who come to your site but don’t complete a transaction. Studies have shown that 70% of users place items in their shopping cart but abandon the site without finishing the sale. Target your ads to these users to ensure that you’re not leaving transactions on the table.

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