Microsoft adCenter Announces New Ad Rotation Settings

- July 11, 2012

Last month we announced that Google AdWords updated its ad rotation settings, and now Microsoft adCenter is releasing an ad rotation option in the next few weeks.

Microsoft will allow advertisers two options for ad rotation at the ad group level; in the past, all ads rotated evenly and advertisers did not have an option. Now advertisers will have the ability to choose to have adCenter optimize rotation for clicks or to keep ads rotating evenly.  Microsoft said its goal is to help advertisers create compelling ads to collect more clicks from targeted audiences.

Microsoft is encouraging advertisers to test the new ad rotation setting as well as identify optimal selling points for their audiences within ad copy. Strong ad copy is important because it’s a searcher’s first impression of your product or service. In addition, effective ad copy will only help your paid search marketing efforts by generating more clicks and traffic to your site, while increasing your click-through rate (CTR) and helping to bring a lower cost-per-click (CPC).

The ad rotation setting is just another feature that adCenter has added to its interface to make it easier for search engine marketers to advertise on the search network. Microsoft recently updated its location targeting capabilities, ad description length and implemented mobile device targeting.
Below is a screen shot of the new settings at the ad group level in Microsoft adCenter.

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