Google AdWords has updated its existing Keyword Tool to Keyword Planner, which is now available in all AdWords accounts. The search engine says that the new Keyword Planner combines data from its old Keyword Tool and Traffic estimator.
With the launch of the new Keyword Planner, Google will be deprecating the Keyword Tool and Traffic Estimator very soon. In addition, the external version of Google Keyword Tool will soon disappear. Those who wish to use the new Keyword Planner must sign up for an AdWords account and must be logged in to use it.
Google says that the new tool was designed to make it easier for advertisers to create new paid search campaigns and ad groups straight from the Keyword Planner.
The new Keyword Planner has the same functionality of the old tool but is more user-friendly. In addition, because advertisers must be logged into their AdWords account to use the Planner, advertisers can choose to hide keywords in the Planner that are already in the account; thus eliminating duplicate keywords.