The digital marketing landscape changes at a breakneck pace. From innovations that bring new ways to target users to new marketing methods and mediums, it’s important for marketers to stay up to date on the latest digital marketing news. Learn about the changes that effect your current online marketing efforts, and the new methods and tools you should be incorporating into your digital marketing strategy.
Last week (October 4, 2017) Google made an announcement that they have changed their daily bidding strategy in an effort to help advertisers with pacing.
One of the most widely-used targeting tactics for Gmail ads is sadly being phased out. As of September 28th, the ever-so invasive, however effective strategy of utilizing domains as keywords to serve personalized ads will no longer be used. Due to this, Google has notified advertisers that they may see a change in Gmail campaign impressions, clicks as well as conversions.
With advances in tracking, artificial intelligence, and predictive technologies, it can seem difficult to always stay on top of Google’s platforms and networks increasingly sophisticated options. However, luckily for South Florida online marketers, on Wednesday, October 11, MoreVisibility will be in Deerfield Beach alongside representatives from Google to bring the latest information to you.