Articles in the Digital Marketing News Category

The digital marketing landscape changes at a breakneck pace. From innovations that bring new ways to target users to new marketing methods and mediums, it’s important for marketers to stay up to date on the latest digital marketing news. Learn about the changes that effect your current online marketing efforts, and the new methods and tools you should be incorporating into your digital marketing strategy.

October 10 2017

AdWords Campaigns Can Now Spend Twice the Daily Budget Automatically

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Last week (October 4, 2017) Google made an announcement that they have changed their daily bidding strategy in an effort to help advertisers with pacing.

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September 26 2017

Targeting Changes Announced For Gmail Ads

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One of the most widely-used targeting tactics for Gmail ads is sadly being phased out. As of September 28th, the ever-so invasive, however effective strategy of utilizing domains as keywords to serve personalized ads will no longer be used. Due to this, Google has notified advertisers that they may see a change in Gmail campaign impressions, clicks as well as conversions.

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August 21 2017

Learn Straight from the Experts – Join MoreVisibility in October for a Google Analytics Workshop

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With advances in tracking, artificial intelligence, and predictive technologies, it can seem difficult to always stay on top of Google’s platforms and networks increasingly sophisticated options. However, luckily for South Florida online marketers, on Wednesday, October 11, MoreVisibility will be in Deerfield Beach alongside representatives from Google to bring the latest information to you.

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