Articles in the Digital Marketing News Category

The digital marketing landscape changes at a breakneck pace. From innovations that bring new ways to target users to new marketing methods and mediums, it’s important for marketers to stay up to date on the latest digital marketing news. Learn about the changes that effect your current online marketing efforts, and the new methods and tools you should be incorporating into your digital marketing strategy.

August 28 2012

Facebook Launches Sponsored Results API

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The social network has launched a new way for advertisers to drive more awareness of their app, page or place. Facebook announced a Sponsored Results API that is available for developers to sponsor search results.

Advertisers will have the ability to embed ads in the list of results within Facebook’s toolbar when a user conducts a search. Facebook says that the ads will have a 70 character message and lead users to Facebook pages or apps and can target Facebook entities, such as Pages, Places or Apps. The Sponsored Results can not drive traffic off-site to an advertiser’s web site and must stay on the social network.

Bidding for Sponsored Results on Facebook will be on a cost-per-click (CPC) model or an optimized cost-per-thousand (CPM) model. The minimum bid price is $0.01 for targeting the same entity that you are promoting and $0.15 for targeting other entities on Facebook.

The Sponsored Results will only appear when a user conducts a search using a desktop device, and are not yet available on mobile devices. Facebook says that advertisers can create Sponsored Results using the Facebook Power Editor, which was released a few months ago.

The social network says that their search function is one of the most utilized features on its site, which enables advertisers to impress their ads in a new way on Facebook.

Below is a screen shot of an example of Sponsored Results API that Facebook has released.

February 28 2012

Facebook to Release New, Upgraded Premium Ads

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The social network, Facebook, will be updating their advertising capabilities to increase user engagement and purchase intent. Facebook is set to announce the new ads at a February 29 media event in New York.

The new ads on Facebook will be social by default, meaning they will automatically show users when their friends have already Liked the advertiser. In addition, the new ad formats will draw their content exclusively from posts to brands’ Facebook pages, instead of written advertising copy from the advertiser.

Other changes to Facebook ads include:

  • Larger ad formats
  • More interaction with the ads; users will be able to comment under ads
  • Six new premium ad types: Photo, Video, Question, Status, Event and Link
  • Advertisers will have the ability to change ad content on a daily basis by creating a new post on the brand’s Facebook page

The social network believes that the future of online advertising lies within content, rather than the messaging, and ads that are endorsed by the people you know have a better chance of capturing your attention. The company says that the new ads will produce more engagement, better recall, and a significant increase in purchase intent.

Facebook says that Marketplace and self-service ads will not be affected and that reporting and metrics will not be upgraded.

February 24 2012

Online Privacy Act from President Obama focus is on Individual Control

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Obama refers to this as the “blue print for privacy in the information age”, as of Febuary 23rd, 2012 the United States Government has released a Consumer Privacy Bill of Right’s called, “Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy”.   The addendum being presented is a guideline for the future of an individual’s privacy on the internet.  It clearly outlines the expectations for companies who use personal data and he specifically asks for voluntary corporation — since it is not a law yet – for corporations to “begin immediately working with privacy advocates, consumer protection enforcement agencies, and others to implement these principles in enforceable codes of conduct”  Daniel Weitzner, the deputy chief technology officer at the White House, told reporters Wednesday that “principle No. 1 in our Consumer Privacy Bill of Rights is the principle of individual control.”

The Privacy Bill of Rights’ main points:

  • “Individual Control: Consumers have a right to exercise control over what personal data companies collect from them and how they use it.
  • “Transparency: Consumers have a right to easily understandable and accessible information about privacy and security practices.
  • “Respect for Context: Consumers have a right to expect that companies will collect, use, and disclose personal data in ways that are consistent with the context in which consumers provide the data.
  • “Security: Consumers have a right to secure and responsible handling of personal data.
  • “Access and Accuracy: Consumers have a right to access and correct personal data in usable formats, in a manner that is appropriate to the sensitivity of the data and the risk of adverse consequences to consumers if the data is inaccurate.
  • “Focused Collection: Consumers have a right to reasonable limits on the personal data that companies collect and retain.
  • “Accountability: Consumers have a right to have personal data handled by companies with appropriate measures in place to assure they adhere to the Consumer Privacy Bill of Rights.”

You can read the entire report here.

Starting to infer how this will affect Search Engine Marketing?  What companies do you speculate will be changed the most by this Bill, or will wait to see if it becomes a Law?

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