The digital marketing landscape changes at a breakneck pace. From innovations that bring new ways to target users to new marketing methods and mediums, it’s important for marketers to stay up to date on the latest digital marketing news. Learn about the changes that effect your current online marketing efforts, and the new methods and tools you should be incorporating into your digital marketing strategy.
As announced on the Google Ads Developer Blog on May 9th, AdWords is changing Enhanced CPC (ECPC) to further assist you in increasing total conversions. Previously, ECPC automatically raised bids by up to 30% when the system thinks a click is more likely to lead to a conversion. Alternatively, if a click seems less likely to lead to a conversion, bids would be lowered. Google is now removing the 30% bid cap to account for the differences in conversion rates among the audience and location dimensions.
On Friday, April 7th over 500 individuals gathered at the United Methodist Church of the Palm Beaches to unite for a cause that hits home for the community. Homelessness is a growing issue – every year over 1,600 men, women, and children in Palm Beach County find themselves without a home. The Lord’s Place is helping give these individuals back their voices, and their lives.
Fake “news” sites are becoming more of a hot topic of conversation ever since Google, Facebook & Twitter faced harsh backlash for allegedly publishing false “news” during the 2016 presidential election. Unfortunately in today’s age, the crazier the story, the greater the interest. And in a world where eyeballs equal advertising dollars, the reading and sharing of these sites are truly becoming big business. In fact, it’s estimated that these websites are now generating between $10,000 and $30,000 a month from advertising alone.