The digital marketing landscape changes at a breakneck pace. From innovations that bring new ways to target users to new marketing methods and mediums, it’s important for marketers to stay up to date on the latest digital marketing news. Learn about the changes that effect your current online marketing efforts, and the new methods and tools you should be incorporating into your digital marketing strategy.
In continuing with their mission of educating online marketers, MoreVisibility will be returning to Google’s office in New York for their 2016 Client Summit in June. The exclusive, invitation-only event, Reach. Engage. Convert. Driving the Customer Journey With Google, will feature MoreVisibility and Google product experts, and will provide insight into customer acquisition, retention and conversion leveraging Google’s advertising platforms to maximize ROI in mobile, video, display and beyond. Highlights will include:
Ad extensions provide a wonderful way to gain valuable real estate on the SERP’s. In addition, they can help improve click through rates (CTR) (by 10% on average), which has a direct impact on your quality scores, which can therefore help lower cost per click (CPC).
This week, Bing Ads announced two new call extensions to boost CTR and help gain trust among your potential customers. Callout Extensions and Review Extensions.