The digital marketing landscape changes at a breakneck pace. From innovations that bring new ways to target users to new marketing methods and mediums, it’s important for marketers to stay up to date on the latest digital marketing news. Learn about the changes that effect your current online marketing efforts, and the new methods and tools you should be incorporating into your digital marketing strategy.
Google is becoming a one stop shop for Marketers. Now offering Radio, Print and now TV advertising. But can Google revolutionize the TV commercial industry? “Not likely” says Catherine Holahan from Business Week. Google doesn’t offer in the offline world what it can online. Google online offers the ability to get to a consumer directly and be able to get that consumer to make a purchase or sign up in one sitting. In the offline world Google will be able to service marketers by presenting an ad to the consumer, but how will sales or sign ups be measured offline?
But for me at least Google will offer the opportunity for a marketer to have the ability to do TV advertising along with Radio and Print advertising, not just online adverting. This is really ideal for every marketer and Google is making it easier for everyone. Read more information: http://www.businessweek.com/technology/content/apr2007/tc20070404_033516.htm
The next article below basically confirms the rumor of Google TV going into beta testing, and the announcement from Google. http://searchengineland.com/070402-210000.php
By now, most of us are aware of Google’s QS and vaguely cognizant of the standardized methods of attaining a reputable one. Keyword, ad copy, landing page relevance, historical data, click-through-rates, etc. are all considered necessities when creating high-performing ads.
So do the sponsored ads in positions 1 and 2 have the highest quality scores for a given keyword? Not necessarily. Your Quality Score affects how much you pay-per-click, so some advertisers may choose to pay the extra money to make up for their lack of QS. It’s a balance thing: the higher your Quality Score, the lower your cost-per-click and visa versa.
What if you could somehow locate which competitors had the highest Quality Scores? Then you could study their headlines, ad copy and landing pages, and apply what you have disseminated to your own advertisements. There is no clear-cut way to find these high Quality Score competitors, but there is a pretty nifty trick that will give you some of what you seek.
Type the keyword/phrase of the sponsored ad you would like to improve into the Google Search Bar. Make sure a series of meaningless numbers/letters follows the phrase.
For example: Search Engine Optimization 4564684651
-or- Search Engine Optimization qiuwheqiuh
Because Google cannot identify the keyword/phrase in conjunction with the numbers, it will instead display the best performing ads with the highest Quality Scores. Go ahead and try it out for yourself – let me know if it works for you, too!
Note: If you search on a keyword/phrase more than once without clicking on a sponsored ad, Google may cease displaying the ads.
The Search Engine Industry never remains stagnant, and therefore, your online marketing campaigns shouldn’t either. It’s time to clean things up a bit! That being said, when was the last time you gave your campaign a Spring Cleaning?
It is always good to test out new engines, ad copy, keywords, and/or landing pages, especially if you are not seeing the results you are looking for. Maybe you have added new products and/or services that have not yet been incorporated into your Marketing Program? Perhaps you have a new landing page that you would like to try out? What about new engines/channels? If it makes sense for your business model, why not try: Business.com, Amazon.com, Quigo.com and/or Verizon.com?
While the big names like Google, Yahoo, and MSN still take up the largest piece of the pie, these other channels can certainly be beneficial and deliver very targeted and relevant visitors to your site. Don’t limit yourself, and by extension, your website, by focusing solely on the top 3 engines.
Get out there and test the waters with some new channels, keywords, landing pages, ad copy, etc! A Spring Cleaning may be just the solution to give your campaign the boost needed! Happy Spring Cleaning!