Online Ad Spending in the Present Economy

- June 10, 2008

You’ve heard the Expression, “Tough times don’t last but tough people do.” Have you ever wondered what the tough business people are doing to prosper during these trying economic times? According to industry research, many businesses are migrating their advertising dollars to the internet. According to E-Marketer- internet spending will increase from $21.1 billion in 2007 to $25.9 billion in 2008. Local businesses are also benefiting from the internet. According to an article by Mike Walsh from Media Post, a new study shows that “Local Internet advertising is expected to increase 50% in 2008 to $13.1 billion as small and medium businesses facing a faltering economy turn to less expensive options for reaching consumers.”

More businesses are looking to use their advertising dollars more wisely, and according to Gordon Borrell, CEO of Borrell Associates, a research and consulting firm that tracks local advertising, “…the Internet, as they’ve tested it over the last several years, is cheaper and seems to work.”

Internet advertising does work and it gives you so many options. Many businesses don’t realize the variety of advertising channels that the internet offers. There are banner ads, pay per click, search engine optimization, online directories, landing pages, and hyperlinks just to name a few. Plus internet advertising can be connected to what you’re doing locally and/or naturally for your business. If your business is advertising a Father’s Day Sale, it can be complemented by a Father’s Day Campaign on the internet.

More and more businesses are seeing the benefit of advertising online during these trying economic times. Be a tough business; instead of cutting your advertising dollars, migrate them to the internet. If you’re not quite sold on using internet advertising alone, then use internet advertising to complement what you’re currently doing in the traditional media space.

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