Online Advertising Increases while Offline Advertising Takes a Hit

- September 25, 2007

Here is yet another way to demonstrate the power of the internet as an effective advertising portal. Traditional advertising portals such as TV, Radio and Print Newspapers are facing declines in the amount of ad revenues for their mediums while online advertising has been seeing increases year after year.  The trend is here to stay as internet advertising is ideally positioned to surpass radio ads by year’s end.  

In an article published on, it was noted that “Internet display advertising expenditures from January to June this year grew to $5.6 billion, up 17.7 percent from the same period a year ago, according to a report from TNS Media Intelligence.  In the same article it was said that “Television ads decreased 2.4 percent to $31.6 billion. Newspapers dropped 5.8 percent to $12.9 billion. And radio decreased 2.7 percent to $5.1 billion, a drop that matches an e-Marketer report earlier this month that, for the first time, online advertising will surpass radio advertising spending in the US.

There is hope for these traditional mediums, but it may not be what you think!  They aren’t slashing their prices on print and radio spots.  Instead, they are catching onto the concept of internet advertising, because statistics show Internet Advertising is here to stay and is quickly becoming the most power medium to reach your audience.  Traditional Advertising companies are re-designing websites that are user friendly and rich with features to attract searchers and funnel advertising dollars back to their perspective companies.  You may have already seen how newspapers are packaging internet ad campaigns and optimization services as a part of their traditional advertising packages.

In an article published with E-Marketer, “the Newspaper Association of America has released new statistics that show a drop in spending for newspaper print advertising. In 2007’s first quarter, print advertising was down 4.6% percent from the previous quarter, and now in the second quarter, print advertising has taken a harder hit being down 8.6%.”  However, despite the drop in offline advertising, newspaper advertising is showing an increase in the category of online advertising. 

The evidence continues to be in favor of online advertising.  If you aren’t hitting your mark with offline advertising, maybe you should consider internet advertising!

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