Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
Targeting by household income (HHI) is a staple when working with programmatic & display companies. Wouldn’t it be great to be able to add in similar HHI targeting in Google AdWords? Oh wait, you can! Although a somewhat hidden option within the interface, it only takes a few additional steps to set up. By doing so, you can get some incredible insight into how wealthy the users interacting with your ads are. Taking it a step further, you can use that data to optimize your campaigns (both search and display).
On Friday, April 7th over 500 individuals gathered at the United Methodist Church of the Palm Beaches to unite for a cause that hits home for the community. Homelessness is a growing issue – every year over 1,600 men, women, and children in Palm Beach County find themselves without a home. The Lord’s Place is helping give these individuals back their voices, and their lives.
Beginning May 15th, remarketing audiences generated in Google Analytics (GA) will begin to include the (somewhat) new enhancement of cross-device functionality. When Google users opt to allow the system to associate their browsing history with their Google account (and to use that information to allow ad personalization), Google will begin to use the data collected when users are signed-in to build cross device remarketing audiences.