Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
Dynamic Search Ads (DSA) are one of the most under-utilized and under-appreciated campaign types in Google AdWords. Designed to cover the promotion of products and services on your website without extensive keyword maintenance, DSA is a great solution for the marketer on the go. Learn some of the main benefits of using Dynamic Search Ads and contact your MoreVisibility Strategist if you would like to complement your current search efforts with this highly-efficient campaign-type!
With the advent of VR and the increase in sales across multiple VR platforms, one begins to wonder how marketers can tap into this new media to increase bottom lines. Fortunately, for those on the forefront of VR development, the applications are endless.
Fake “news” sites are becoming more of a hot topic of conversation ever since Google, Facebook & Twitter faced harsh backlash for allegedly publishing false “news” during the 2016 presidential election. Unfortunately in today’s age, the crazier the story, the greater the interest. And in a world where eyeballs equal advertising dollars, the reading and sharing of these sites are truly becoming big business. In fact, it’s estimated that these websites are now generating between $10,000 and $30,000 a month from advertising alone.