Search Engine Marketing Blog

Cutting edge interactive advertising.

Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.

December 27 2016

7 Usability Guidelines for Better Landing Pages

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The digital world is growing and having an optimized landing page design layout is the way to attract new customers and bring in revenue. Whether your goal is to drive sales, increase leads, or build brand recognition, focusing on customer user experience is key. Here are 7 tips to make an efficient, conversion-oriented landing page.

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December 21 2016

6 Tips for Writing Great AdWords Ads

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Writing compelling ad copy can be challenging. Writing compelling ad copy while being limited to a certain number of characters may seem impossible.

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November 28 2016

How to Use AdWords to Drive Offline Sales with Online Ads

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Today, the line between online and offline shopping is disappearing – fast. Consumers shop anytime, everywhere, and on any available devices.

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