In today’s economy, consumers are being more price conscious than ever, going the extra mile to research and find a reputable company with the right price for a specific product.
Advertisers want to place their product in front of consumers and have an ad/product that stands out. Shopping feeds, which provide another opportunity for advertisers, fall in the pay-per-click category of advertising.
Advertisers can chose as many or as few of these shopping feeds they would like. Below are a few benefits of using shopping feeds.
Below are a few features of shopping feeds:
Keyword Bidding: Advertisers are now able to bid on specific keywords for their products.
Product Pricing: Advertisers can have specifications on what products will show. For example, they can omit products under $10 from showing in search results.
Below are two examples of Google searches. The second image shows a more refined search. You can see how the search results change as the searcher narrows their search query.
Each shopping engine may be manually monitored by you, or there are also vendors that provide one upload portal. Vendors will often format the feeds for each specific search engine.
To learn more about Shopping Feeds, please review our other blog posts.