What is a blog? What’s the purpose of a blog? How Often Should I write a Blog? These are all questions that have been asked by clients when we suggest that they post blogs to their web site. In simple terms, a blog is 2 to 4 paragraphs about your company, industry and/or product(s). For example if you have a shoe company that just released their spring shoe collection; a blog about the colors and types of shoes to wear for spring would be a great blog topic.
One important reminder about your blog topics is that they should be tailored and written for your products. The purpose of a blog differs depending on the context of the website. According to Wikipedia a blog “provides commentary or news on a particular subject.” Let’s say that you own a car insurance company and summertime is right around the corner. A blog about summer vacation spots would be a little off topic, bug a blog about “making sure your car is insured before going on summer vacation” or “summer savings on car insurance means more money for summer vacation” are topics that would work. This way you’re focusing on car insurance, but tying it into a current occurrence.
Another important factor for blog writing is to make sure that blog postings are a common occurrence. Some people write one blog in March and then don’t write another until June. A blog doesn’t have to be written everyday, you could post twice a week or once a month, but be consistent on the blog posting timeframe that you decide on.
Blogs are a great way to share your ideas and also let prospects/clients know that you’re excited about keeping them informed. Now, that you have a few questions answered about blogs, start a schedule and go write one.