Articles in the Search Engine Marketing Category

Search engine marketing is still the “bread and butter” of many digital marketing strategies. Learn about platform features and practices that will make your cost-per-click campaigns successful through their lifecycles – from impression, to click, to conversion. Our experts explore keyword strategy, ad copy, campaign structure & organization, bid strategy and more on our blog.

September 14 2017

A Guide for Writing Ad Copy That Captures Your Audience’s Attention

by

Figuring out the perfect technique to help your ads stand out can be a huge undertaking. You may not be sure if your headline should focus on what your brand offers or why a user should select it over a competitor. To ensure your ads capture your audience’s attention, follow this 4-step process.

Read More

April 3 2017

5 Benefits of Dynamic Search Ads

by

Dynamic Search Ads (DSA) are one of the most under-utilized and under-appreciated campaign types in Google AdWords. Designed to cover the promotion of products and services on your website without extensive keyword maintenance, DSA is a great solution for the marketer on the go. Learn some of the main benefits of using Dynamic Search Ads and contact your MoreVisibility Strategist if you would like to complement your current search efforts with this highly-efficient campaign-type!

Read More

June 2 2016

How to Write Engaging Ad Copy That Stands Out

by

Good marketing is about standing out, and standing out is about doing things differently than everyone else. In the world of search engine marketing, one of the biggest opportunities to stand out is by writing engaging ad copy. Let’s take a look at one strategy for writing ad copy that stands out when you’re faced with competitors all using the same messaging.

Read More

© 2017 MoreVisibility. All rights reserved